JA Kumamoto Keizairen

The Kumamoto Prefecture Agricultural Cooperative Union’s website began streaming an anime commercial titled ‘Nikoyaka Shokudou’ (Smiling Restaurant) on Wednesday. The commercial is intended to highlight produce grown in the prefecture, including meat (niku), rice (kome), vegetables (yasai), and fruit (kajitsu). The first characters of each of the words spell “nikoyaka” (smiling).